Friday, March 14, 2008

Rebranding the Library Card

Is anyone calling their library card anything but a "library card"?

"Discovery card"? (Not sure how the folks at Discover Financial Services would feel about that one...)
"Learning pass"?
"Growth card"?
"Exploration passport"?
Other ideas?

Seems it's high time we take control of what we name the old library card to put what we offer in the best light.

"The words we use are powerful, they make reality."
(Readers of an earlier post will not this is not a Sting or Police lyric! It turns out it's, of all things, Wang Chung!)

No comments: